Hello

Content creation has been a part of my life for as long as I can remember. I made my first YouTube video at just seven years old, and by thirteen, I was already experimenting with social media, editing, and posting consistently. What started as a fun hobby quickly became a passion and eventually a skillset that shaped the direction of my life.

​

Over the years, that passion grew into something much bigger. I built an online presence with tens of thousands of followers and millions of views, learning firsthand what captures attention, what drives engagement, and how platforms evolve. Creating content wasn’t just something I did it became something I understood deeply.

At the same time, studying commerce and information systems at UNSW gave me the strategic and analytical foundation to approach growth in a smarter way. I learned how to break down problems, interpret data, and build systems that actually work not just rely on luck or trends.

​

These two sides of my life the creative and the analytical, eventually came together to inspire SocialSurge. I realised that brands need more than just posts; they need clarity, strategy, and data-backed insights. They need someone who understands how to create engaging content and how to turn that engagement into real growth.

Today, I bring together years of hands-on content experience, academic strength, and AI-powered tools to help businesses grow faster and smarter. My story is still being written, but one thing has always been true:
I’ve always been a creator, and now I’m helping others grow with the skills I’ve spent a lifetime building.